Personal Branding Step One: Understand What Your Brand Is
There are three steps I take clients through in the IMPACT Personal Brand Experience™. The first is understanding what your brand really is. Your brand comes to life through your image, your brand voice (what and how you communicate), and the experience you deliver through your actions and behavior. Your Impact Every day, every interaction […]
Personal Branding 101 – Perspective is Everything
Everybody has a personal brand whether or not they’re aware of what it’s communicating. Identifying your personal impact is a huge step in understanding your personal brand. Your personal brand shows up in your image: what people see – starting with your photo on LinkedIn. Your communications: every email, post, body language, and verbal interaction, to name […]
The Art of Living in Brand
I’ve spent most of my 30-year career managing and building brands. I’ve had the honor of working with some of the most recognized and respected corporate, service and product brands on the market. In all of my experience working with brands, I was, and continue to be, most intrigued by people and the fact that […]