Personal Branding Step One: Understand What Your Brand Is
There are three steps I take clients through in the IMPACT Personal Brand Experience™. The first is understanding what your brand really is. Your brand comes to life through your image, your brand voice (what and how you communicate), and the experience you deliver through your actions and behavior. Your Impact Every day, every interaction presents an opportunity to leave a lasting impression and communicate your brand, your IMPACT: What happens because of you™. Before you can be intentional in what you really want to communicate, you must understand, what is my brand? The foundation of any brand - products, services, company brands and personal brands - is built on three basic branding fundamentals. What am I known for? What happens because of me? Most resumes, LinkedIn profiles, and the…