Personal Branding 101 – Perspective is Everything
Everybody has a personal brand whether or not they're aware of what it's communicating. Identifying your personal impact is a huge step in understanding your personal brand. Your personal brand shows up in your image: what people see – starting with your photo on LinkedIn. Your communications: every email, post, body language, and verbal interaction, to name a few. The experience of knowing you or working with you. How you show up every single day creates an impact in your business, relationships, and personal life. Taking control of your personal brand doesn't mean changing yourself or trying to live up to your own standard of perfection, it means identifying what your impact is. The question is, “What do you want it to communicate?” Your brand is really the impact you make on people. Your impact…