The Art of Living in Brand
I’ve spent most of my 30-year career managing and building brands. I’ve had the honor of working with some of the most recognized and respected corporate, service and product brands on the market. In all of my experience working with brands, I was, and continue to be, most intrigued by people and the fact that they, too, have a brand. Your brand makes an impact. It is what compels people and draws them to you. Or not. Every person walking this planet has a brand whether they are aware of it or not. And that brand has a voice. Our brand voice is communicating an expectation of what it might be like to know us or work with us. It communicates, “Trust me” or “you can rely on me” or…