Bring your authentic personal brand to life
In business, job search, leadership impact, business development and sales. In life.
WHAT: The IMPACT Personal Branding Experience™
A unique personal branding process that helps you understand what your personal brand really is and how to leverage it to get what you want in work and life.
The IMPACT Personal Branding Experience is a guided process that helps you articulate what you are known for and what happens because of you – your impact on people that leads to an impact in business. This process helps you gain clarity what you want to be known for and communicate it in verbal introductions and interviews, on your LinkedIn profile, resume, networking profile, bios or board bios.
WHY:
Those who clearly and consistently communicate their personal brand (what you are known for) and impact (what happens because of you) land their dream role faster. Your personal brand gets you to the interview. Your impact gets you the offer.
FOR:
Individuals:
- seeking professional development to understand and leverage their brand and their impact in business and raise their profile in their organization or industry
- in executive search or board search
- who want to understand and leverage their personal brand and impact as they transition to a new role
- who want to elevate their performance in sales or business development
- seeking to launch or build their business or consulting practice
- who are authors, keynote and public speakers or people considering that path
- college grads seeking their first professional job
Organizations (leveraging employee brands and impact in building business):
People brands are an extension of the business brand experience. Organizations that harness the power of their employee brands can build the company brand through their communications, the experience of working with them, and using branded messaging in tools like LinkedIn, leave behinds, website bios and so much more. This process is ideal for leaders and executives in sales, business development, and public speakers.
THE PROCESS:
The IMPACT Personal Branding Experience: a guided six- to eight-week engagement that combines powerful exercises, feedback, and one-to-one coaching to help you get clarity on what you are known for (or aspire to be) and what happens because of you – from your perspective and those whose opinions matter via feedback. We meet for six sessions (online) and work in collaboration to create and hone your personal brand and impact messaging and integrate it into your optimized LinkedIn™ profile, your branded (and ATS-compliant) master resume, a high-impact networking profile, board bio, and tools to accelerate your job search and be found by recruiters. To learn more, please contact Kathleen for more information. Investment: $5,750
THE TAKEAWAYS:
- Comprehensive Personal Brand Summary that provides details on your brand, what differentiates you from others and how to make a positive impact with every interaction
- Powerful feedback from others that elevates the messaging and materials through the experiences of people who matter
- Branded Core Messaging for verbal and written communications (integration into all search materials)
- Branded and optimized LinkedIn Profile with tips to maximize LinkedIn™ to elevate search results and build your brand awareness in job search or business building
- Branded, best practice and ATS-compliant Master Resume, Professional Bio, or Board Bio
- Branded, best practice Networking Profile*
- Branded business card content and email signature content*
- Branded Elevator Script/compelling answer to “Tell me about yourself” that is easy to remember and deliver AND listen to*
- Coaching and recommendations to bring your brand to life through your image, your communications, and the experience of knowing you or working with you
- Optional: Mock Interview session(s) to help you shine in any interview with responses and examples that bring your brand to life
The Impact Fast Track Process: an abbreviated version of the full program without the feedback. Two- to three-week turnaround with best practice, optimized executive search materials including Master Resume, Master Networking Profile, branded talking points for interviews and fully-optimized and branded LinkedIn Profile. Investment: $2,950